Even though the dust has settled for Cape Town being named World Design Capital for 2014, the excitement is still running high. With many of our clients in the design industry, we can’t help but notice the ongoing buzz that this accolade has caused. The announcement, which was made at the International Design Alliance Congress in Taipei on 26 October, caused a flurry of excited activity in the design industry, but has left some still wondering what all the fuss was about.

For those in the latter group, the status of World Design Capital is designated biennially by the International Council of Societies of Industrial Design (ICSID) to cities that are dedicated to using design for social, cultural and economic development. During 2014, Cape Town will play host to a year-long programme of design-focused events that will see design used for social, economical and cultural transformation.

Apart from the exposure that Cape Town will receive in international media, this award will also help grab the attention from the global creative community.

We’re very excited about this accolade, and look forward to the next few creatively amazing years.